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A typical WooCommerce store can offer hundreds of different products and inventory items. But who has the time to search through the lengthy listings for the item they’re looking for?
Customers can use product filters to quickly sort through products to find the ones that best suit their needs.
Customers will be able to find the goods they’re looking for much faster if they have the option to narrow down their search. Instead of browsing through the product catalog, they can add them to their cart and move on to the checkout page.
Filtering can enhance the user experience, raise the number of products viewed, and ultimately raise conversion rates in your store.
But how to choose the appropriate WooCommerce product filtering plugin from all those available options? In this review, I will go through the features of PWF – WooCommerce Products Filter plugin to show you why just this plugin might be your best choice.
The PWF is a powerful plugin for WooCommerce product filtering. Any criterion can be used to filter products, including categories, attributes, tags, taxonomies, stock status, price, rating, on sale, custom fields, featured, authors, search text, date, and order by. You can also filter WordPress custom post types, such as blog posts and events.
You can filter a list of post types on categories, archive, taxonomies page,s and even those created by shortcode, Gutenberg, and other page builder plugins.
The PWF plugin was explicitly created to filter Woocommerce products. By using the integrated drag-and-drop filter builder, you can quickly put together a collection of filter items to create the ideal view.
The order menu on the shop archive page has been integrated with the PWF plugin. Furthermore, it can filter the products that are shown using Woocommerce shortcodes or any custom query using the WordPress class WP_Query.
PWF plugin supports most page builders, including Elementor, Divi Builder, Oxygen Builder, WPBakery Page Builder, Themify Builder, Beaver Builder, and Gutenberg.
The plugin comes with a style customization tool that aids in adjusting the plugin’s design to match your site and theme overall design. The hover, font, shape size, as well as colors are all customizable.
The robust analytics tool that the plugin offers lets you track how users interact with filters is available.
After installing and activating the plugin, go to Filters > Add New to create filters. When adding filters, there are two panels in the editor. The left side shows a list of filter items, and the right side contains settings for the current item or filter settings.
Filter setting is the most important section and is separated into General, Database Query, CSS Selectors, Visual, Responsive, and Extra.
Under General, you will find settings such as the filter’s name, determining how the filter works, which components to use, setting pagination type, enabling pretty URLs, pagination ajax, and sorting ajax.
Database Query allows you to select which post type to filter, set either Main query or Custom query, select which page/s or archive/s filter will be displayed on, etc.
Under CSS Selectors, it is best to use default set selectors unless otherwise needed. You need to make changes to CSS selectors depending on the theme you are using, but most Woocommerce themes use the default CSS selectors.
The Visual section consists of visual settings such as displaying the filter as a button, toggling the icon filter title, etc.
Responsive section will allow you to control where you want to append a sticky navigation filter for mobile, disable the responsive option, choose when filtering starts, and assign width in pixel to convert the filter to sticky navigation.
Extra section consists of settings such as enabling browser hash and the option to remove columns layout when using API.
Numerous field types are available in the PWF WooCommerce Product Filter plugin. You will find field types such as checkbox, radio, text, dropdown, color, date, price, range slider, search, column, and button.
Several settings are available when you choose a field, divided into the General and Visual tabs. While some field types have a similar set of setting options, others will have a different set of options.
The filter can be shown on the frontend in two different ways. You can use the shortcode or the “PWF: Products Filters” widget. Each filter shortcode can be found in the Filters tab.
To customize the color and font size, you go to Appearance > Customize > PWF filter options.
The plugin has a great SEO management tool. A simple drag-and-drop builder allows you to add SEO rewrite rules and integrates with popular SEO plugins.
You can modify the meta title, meta description, canonical URL, and next and previous links.
The analytics tab provides some helpful information on how users interact with your filters. The data gathered can be beneficial for further filter optimization and placement.
The usage of product filters will greatly improve the user store experience. Without a filtering option, your customers will only see a long list of products. Many visitors will leave as a result of this. On the other hand, if your store provides good product filtering, visitors will have a great experience and come back for more.
Product discovery is another significant advantage of product filters. Visitors might find something that matches their current interests. This is yet another excellent strategy for boosting revenue and sales.
Customers can find products more quickly and easily with the WooCommerce ajax product filter plugins. Conversions and sales can be automatically increased by adding personalized and pertinent product filters to your store!
If you decide to use PWF as your choice, you will get a plethora of options to add and set filters according to your store needs. The plugin comes in a free version, so you can always use the free version to test how it works.
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